Digital Transformation Assessment & Guidance (TAG) Workshop
Workshop Details
Practical Information
Laptop (Windows, Mac, etc.) with Wi-Fi access (no specific software required).
Basic understanding of digital transformation or innovation processes. No prior AI expertise needed.
About this Workshop
This workshop demonstrates how AI can augment digital coaching and accelerate SME digital transformation roadmap building. Digital TAG provides an integrated platform that connects assessment, reflection, and action planning. It combines three key components:
- Digital Maturity Assessment - a structured self-diagnosis already tested in several pilot companies.
- Digital Transformation Canvas - an interactive tool that builds on assessment results to structure the organization's digital roadmap.
- AI Virtual Coach - an intelligent assistant using natural language processing and learning mechanisms to suggest actions, priorities, and training paths.
At AI Days, the project will be mid-term: the team will share field insights and best practices emerging from early workshops held with SMEs and Platinn coaches, showing how Digital TAG is transforming coaching methods.
Learning Objectives
- Participants will:
- Discover how Digital TAG platform supports digital transformation through AI-assisted coaching.
- Understand the design principles of the Digital Transformation Canvas and how it translates diagnostics into actions.
- Learn how to leverage assessment data to build a data-driven transformation roadmap.
- Explore early lessons and feedback from real SME workshops.
- Identify opportunities for collaboration or application within their own context.
Speakers & Organizers
Maria Sokhn
Full Professor, Dean of the Institute for the Digitalization of Organizations (IDO)
Haute École de Gestion Arc, Neuchâtel - HES-SO
Maria Sokhn is a full professor at the Haute École de Gestion Arc in Neuchâtel - HES-SO. She is currently dean of the Institute for the Digitalization of Organizations (IDO) at HEG. Her current research focuses on the use of new data analysis and processing technologies to support organizations in their digital transition. Maria Sokhn holds a PhD from Telecom ParisTech (2011) in multimedia knowledge management and visualization. She also holds a master's degree in multimedia creation and production from Telecom ParisTech and the National Audiovisual Institute in Paris, as well as a degree in computer engineering.
Patrick Albert
Director of Coaching Services
Platinn
Patrick Albert has a dual education in engineering and business administration, a results-driven culture and has a strong professional experience in business innovation, general management and business development with multinational corporations, research & technology organizations and start-ups. As an expert in commercial innovation and business strategy, he combines a solid grasp of operational management and innovation marketing.
Philippe Oswald
Research Associate
Institute for the Digitalization of Organizations (IDO), HEG Arc Neuchâtel
Philippe Oswald is a member of the Institute for the Digitalization of Organizations (IDO) at the Haute École de Gestion Arc in Neuchâtel. He holds a BSc in Management Information Systems (HES-SO). Having started his career in visual communication and design, he now focuses on full-stack software development, with a particular interest in UX/UI design and web technologies. At the IDO, he has participated in several digital projects.
Antoine Induni
Research Associate
Institute for the Digitalization of Organizations (IDO), HEG Arc Neuchâtel
Antoine Induni is a member of the Institute for the Digitalization of Organizations (IDO) at the Haute École de Gestion Arc in Neuchâtel. He holds a Master of Science in Business Administration with a focus on Information Systems Management (HES-SO). With extensive experience in the private and public sectors, he now focuses on scientific research, with a particular interest in the use of AI in organizations.